Earlier this year we highlighted the importance of choosing the right table booking system for your business.
But if you own or run a pub in particular, it’s vital to understand not just what to look for but also why you need one.
Here are some of the reasons why you should consider a pub table booking system.
Increase footfall
The convenience of digital table booking systems means that people can have the peace-of-mind of securing a table in advance.
If patrons can arrive knowing there’s a table available, rather than risk being disappointed, they’re more likely to choose your pub.
This also improves customer satisfaction levels, which invariably leads to upturns in repeat bookings and word-of-mouth referrals.
Reduce no-shows
With operational margins being squeezed more each year for pubs, no-shows – whether intentional or not – can be a headache.
A table booking system can ease this by keeping customers informed with reservation reminders and notifications.
Some systems can also enable the collection of a deposit or card payment information at point of booking, to further lower the chances of no-shows.
Improve customer experience
A pub table booking system can offer similar benefits for both the customer and you, the business owner.
Making it easier to make a reservation without using the phone, also means you don’t have to pick up at the other end either.
And while your guests can specify preferences and special requirements or dietary needs, you don’t have to physically make notes.
This frees your staff up to concentrate on other tasks, while still ensuring customer needs are met on arrival.
Increase covers
Maximising the number of diners per service makes the most of your profitability – but this takes organisation and efficiency.
An automated system can provide a clearer view of reservation numbers, enabling optimal seating arrangements and reducing waiting times.
It also allows you to calibrate your staff and stock levels, reducing waste and meeting demands more capably.
Enhance insights
Beyond understanding the logistics of your staffing needs, a table booking system can unlock further valuable data.
Information such as booking trends and customer habits can help inform targeted promotions or social media campaigns.
By leveraging the key insights that the right platform can provide, you can foster better relationships with your customers.
Which pub table management system is for you?
Whether you’re looking to use a pub table management system to improve efficiency, or gain new data-driven understanding, be sure to do your research.
By making an informed decision, you can invest in the platform most suited to the needs of your business and your customers.
Please get in touch today if you have any questions or would like to arrange a free trial.