We highlighted recently which of the 2024 budget changes will impact the restaurant industry.
These, coupled with the traditional slower trade during the winter months, mean this time of year is crucial for attracting customers.
Here are several ways to increase restaurant covers to keep your business healthy throughout January, February and beyond.
Restaurant table booking system
A proven strategy for boosting table turnover is to leverage technology to make the customer experience more convenient.
A restaurant table booking system streamlines the reservation process and reduces no-shows, meaning you can run your establishment more efficiently.
You can ensure appropriate staffing levels and be made aware beforehand of any special requirements from bookers.
Other key benefits of a booking system may include:
- Automated confirmation and reminder emails
- Integration with your existing restaurant management software
- Commission-free table booking
Improved digital marketing presence
You may already have a user-friendly website that showcases your best offerings with high-quality photography and engaging descriptions.
But it’s also worthwhile tapping into the potential of social media as a promotional tool.
Platforms such as YouTube and TikTok can feature image and video content that showcases signature dishes, customer testimonials and latest offers.
Seasonal promotions
And speaking of customer offers – these are a compelling way to increase covers, particularly throughout quieter periods.
Introducing special deals during traditionally less busy times can attract new patrons and repeat business from previous diners.
Promotions to consider might include:
- Early bird discounts
- Midweek set menus
- Off-peak hour specials
- Group booking incentives
Utilise data and feedback
Your website and social media analytics can provide insights to help you understand the customer expectations of your business.
A table booking system can also help you gain a better idea of how your restaurant works, such as:
- When your peak booking times occur
- What customer preferences are
- How many of your bookers are repeat visitors
And in addition, using customer data responsibly can help reduce no-show rates, via deposit or pre-payment options.
Reward loyalty
By implementing strategies that encourage repeat business, you can increase the chances of cover numbers going up.
You could opt for something as sophisticated as a points-based loyalty scheme or referral discounts – even a simple special offer for customer birthdays goes a long way.
There could even be potential for exclusive member events, such as supper clubs or tasting sessions.
Ready to increase your restaurant covers?
However, you decide to increase covers – through smart use of technology or promotional strategies – there’s no single right answer.
A holistic combination of staying informed about industry trends and being open to trying new approaches will provide the best chance.
And if you’d like to know more about how a commission-free table booking platform could help, please contact us today